Alex Proba is a graphic designer, illustrator and art director originally from Lüdenscheid, Germany. She was educated at the Akademie Mode und Design Hamburg Germany, where she studied Spatial and Graphic Design and at the Design Academy Eindhoven Netherlands, where she focused on Product and Furniture Design. In 2011 Alex moved to New York where she currently works as an Art Director at Kickstarter. Before that she was a Senior Designer at General Assembly working on the online and offline brand experience, as well as brand identity. Prior to her jump into the startup world, she gathered experience at architecture and product design studios in New York, Berlin and Eindhoven.