Antionette Carroll was spurred on by the unrest in Ferguson, Missouri. She initiated the idea of hosting a Creative Reaction Lab, bringing together 12 designers for a 24-hour brainstorming session last August to look at sustainable approaches to the bigger issues particularly systemic racism, St. Louis’ racial divide and police brutality brought up by the death of Mike Brown.
In addition to being the Vice President of AIGA St. Louis and the creator and chair of the chapter’s Diversity Initiatives, Antionette is also the chair of the AIGA task force on Diversity and Inclusion at the national level. You could say that social entrepreneurship is in her blood.
Working from secondary research and first-hand accounts from local activists, the Creative Reaction Lab group identified more than 45 potential projects. It then broke into four groups, which would develop a total of five projects. Of those, two are in the process of getting off the ground, while three have already been activated and started to impact their local communities. Funded by seed capital from AIGA National, Antionette works with all of the project teams to provide them with a platform, mechanism, and support to get the projects off the ground.
To read more, see the entire AIGA article linked here: